Making Product Transparency Simple

When the EU announced the Ecodesign for Sustainable Products Regulation (ESPR) and the requirement for Digital Product Passports, we saw two things: an enormous opportunity for product transparency and a massive compliance challenge for small and medium-sized businesses.

Large corporations could hire teams of consultants and build custom systems. But what about the independent merchant selling handmade textiles? The small electronics brand with 50 products? The growing battery retailer shipping across Europe? They needed a solution that was affordable, intuitive, and built for the way they already work.

That is why we built PassportEU. We took the complexity of EU regulations, the technical requirements of JSON-LD and QR codes, the data collection challenges of supply chain traceability, and we packaged it all into a solution that any merchant can use. Currently available on Shopify, with WooCommerce, PrestaShop, Shopware, and Magento coming soon -- no regulatory expertise required. No IT team needed. Just connect your store, fill in the details, and generate compliant Digital Product Passports.

We believe that product transparency should not be a privilege of large corporations. Every consumer deserves to know what is in the products they buy, how they were made, and how to dispose of them responsibly. And every business, regardless of size, should have the tools to provide that transparency.